Chapter 1: Introduction to Reese's University

Have you come across Reese's University? It may sound unbelievable, but it's a clever marketing ploy rather than a traditional college.

Recently, I spotted a commercial that showcased this unique institution. It's not your typical university; it’s Reese's University, associated with the well-known brand famous for its delectable chocolate and peanut butter confections. At first glance, the ad made it seem like an authentic educational establishment complete with laboratories, a marching band, and collegiate athletics.

But in reality, it serves as a brilliant marketing initiative.

This concept is so enticing that it leaves you wondering who wouldn’t want to enroll? Their website, managed by the Hershey Company, mimics a genuine college site, complete with course descriptions, student testimonials, and an application process boasting a staggering 99.9% acceptance rate. They even have a mascot, Cuppie, representing the Fighting Cuppies in sports. The presence of merchandise in their student store adds to the illusion of authenticity.

Although it’s not a legitimate institution, this clever marketing tactic is noteworthy. From my experience in an advertising class, I learned that effective marketing hinges on establishing connections with customers. People love Reese's, and many have a fondness for college life. Imagining a place dedicated to the chocolate and peanut butter treat is quite tempting.

The website’s motto encapsulates this idea beautifully: "Dreams are built on perfect combinations: Talent & Perseverance, Curiosity & Passion, Chocolate & Peanut Butter. The next great Combination could be REESE'S University and YOU." This enticing pitch makes me wish it were a genuine college.

They have grand plans for 2022, and I’m excited to see what’s in store. Go Fighting Cuppies!

Section 1.1: The Appeal of Reese's University

This playful concept certainly captures the imagination. Wouldn’t it be fantastic to learn about the art of creating the perfect chocolate and peanut butter pairing?

Subsection 1.1.1: Imagining the Experience

Chapter 2: The Marketing Strategy Behind the Campaign

The first video, "Reese's University," explores the humorous and creative marketing strategies employed by the brand. This light-hearted approach effectively engages audiences and promotes brand loyalty.

The second video, "Reese's Peanut Butter Cups Have a College Tie-In," highlights the collaboration with college athletes named Reese, further solidifying the brand's association with collegiate life.