Reposition Yourself as a Premium Ghostwriter for Success

Chapter 1: The Shift from Freelance Writer to Premium Ghostwriter

In today’s discussion, we’ll explore the importance of redefining yourself as a Premium Ghostwriter to break free from the constraints of being a freelance writer—often synonymous with being overworked and underpaid.

One of the initial questions I encounter from aspiring writers or those in traditional jobs entering the realm of Premium Ghostwriting is, “How does this differ from freelance writing?”

This question is perfectly valid. Many people associate "ghostwriting" with freelance writing, conjuring images of writers scouring platforms like Upwork and Fiverr for clients, often resorting to underpricing their services due to intense competition.

However, this perception overlooks the essential differences between these two writing avenues.

Section 1.1: Understanding the Distinction

The terminology you choose to describe your work significantly influences how clients, fellow writers, and even yourself perceive your offerings.

Freelance Writing as a Commodity

Countless individuals label themselves as "freelance writers," leading to a commoditized image of writing. This category typically includes:

A focus on content marketing for various brands and businesses.
A perception that freelance writing is an accidental career path rather than one selected for expertise.
A reputation for charging based on hours or worse, per word, often leading to a cycle of writing "anything" for "anyone."

In essence, clients may view you merely as a freelancer who takes orders rather than a specialized consultant.

Ghostwriting as a Premium Service

In contrast, only a limited number of writers identify as ghostwriters, allowing you to stand out simply by adopting this title. Ghostwriting emphasizes:

Writing on behalf of individuals rather than companies.
Delivering substantial educational content rather than superficial clickbait.
A reputation as a highly sought-after skill among entrepreneurs, startup founders, and executives.

Can you identify the difference? Ghostwriters are regarded as esteemed consultants who utilize their expertise to achieve specific outcomes, distinguishing themselves from mere wordsmiths.

Section 1.2: The Detriments of the Freelance Writer Identity

It's crucial to avoid labeling yourself as a Freelance Writer. Many writers or those aspiring to start a writing side hustle fall into this trap, which can hinder your growth. By identifying as a freelance writer, you may encounter three significant challenges that can prevent you from consistently earning $10,000 or more monthly.

The Three Challenges Facing Freelance Writers

Freelance writers often face three primary obstacles when aiming to scale their services beyond the $10,000 per month mark:

Problem #1: Sales

You might struggle to connect with potential clients effectively.

Problem #2: Efficiency

You could be overwhelmed with trying to juggle multiple tasks for various clients, leading to burnout.

Problem #3: Pricing

Clients may be reluctant to pay premium rates, resulting in ongoing underpayment and overwork.

Does this resonate with you? If these issues didn’t exist, you’d likely already be earning a six-figure income as a writer.

Chapter 2: Strategies for Repositioning Yourself

To overcome these challenges, consider repositioning yourself as a Premium Ghostwriter and offering pre-packaged services that justify premium pricing.

Sales Strategy

Rather than waiting for clients to discover you through your website or freelancing platforms, proactively seek out qualified clients in your niche. Reach out to them directly and showcase your value by offering free consultations to establish rapport.

Efficiency Improvements

Rather than attempting to cater to everyone, focus on a specific niche, gain an information advantage, and offer just 1-2 packaged services. This approach allows you to command premium rates while minimizing competition.

Pricing Reframing

Instead of linking your pricing to the time spent or effort exerted, align your rates with the value of the assets you create and the results you help clients achieve.

Implementing these three straightforward changes can set you on the path to earning between $10,000 and $20,000 monthly.

This is why one of the first aspects I emphasize in my training is the importance of Packaging and Pricing—to help you break free from the cycle of earning $1,000 to $5,000 a month while exhausting yourself.

If you currently identify as a "Freelance Writer" or are contemplating starting a writing side hustle, now is the time to reconsider your self-description. The language you use has a profound impact on how you position yourself, how clients perceive you, and how you project yourself as a professional writer.

To further assist you, consider watching the following videos:

This video, titled "10 Mistakes that will Destroy your Writing Career," outlines critical errors that many writers make, hindering their progress and success.

In the second video, "7 Writing Mistakes STOPPING You From Making Progress With Your Book!" you'll discover common pitfalls that can stall your writing journey.

That's all for now!

acelerap.com